TOTO is proud to announce its debut as a presenting sponsor of the Chicago White Sox Munetaka Murakami “First Major League Home Run” Bobblehead Day on Sunday, July 26, marking a major milestone in TOTO’s entry into Major League Baseball sponsorships.
The story behind the White Sox sponsorship began long before Munetaka Murakami’s first home run, which is the inspiration behind the giveaway to the first 15,000 fans on July 26 when the White Sox host the Houston Astros at Rate Field. TOTO, one of the world’s leading manufacturers of bathroom fixtures and fittings, with approximately $4.8 billion in annual net sales, was introduced to this opportunity through an inquiry by the White Sox.
Limited-edition Munetaka Murakami “First Major League Home Run” bobblehead featuring TOTO WASHLET, recognizes the White Sox request to install WASHLET bidet seats in its clubhouse. As Munetaka Murakami prepared for his first Major League Baseball season with the Chicago White Sox, he requested that a bidet be installed in the team’s clubhouse, with the hope of continuing a familiar daily routine from his home country of Japan. The White Sox, in turn, reached out to TOTO. That request inspired a partnership that will introduce baseball fans to TOTO’s WASHLET through multiple touchpoints before and during one of the White Sox’s most anticipated promotional events of the season. The White Sox clubhouse has been outfitted with TOTO WASHLETS throughout, bringing TOTO’s innovative bidet technology to players as part of their everyday experience.
“At TOTO, innovation begins with understanding how people live, work, and care for themselves every day,” said Taro Muroi, Chief Executive Officer of TOTO USA. “We were honored to install TOTO WASHLET bidet seats in the Chicago White Sox clubhouse, be a part of the team’s daily preparation, and showcase TOTO’s commitment to excellence. That commitment is earned through decades of innovation, craftsmanship, and performance. This authentic story gives baseball fans the opportunity to experience firsthand the innovation, craftsmanship, and everyday performance that have made WASHLET the global leader in luxury personal cleansing.”
Shinya Tamura, President, Representative Director of TOTO LTD and President of the TOTO Global Group, will throw the ceremonial first pitch before the game.
Bringing TOTO WASHLET to Baseball Fans
On July 26, the WASHLET bidet seat story leaves the clubhouse. TOTO’s WASHLET Mobile Showroom, a traveling interactive display featuring WASHLET bidet seats and smart toilets, will provide hands-on product demonstrations during Munetaka Murakami Bobblehead Day at Rate Field. It arrives at Rate Field, where thousands of Chicago White Sox fans will discover the innovation that has been incorporated into the White Sox clubhouse. Before the gates open, fans can step inside the TOTO WASHLET Mobile Showroom at Gate 5 for live showcase opportunities, interactive experiences, and a firsthand look at the technology behind TOTO WASHLET bidet seats. Visitors will have the opportunity to explore the technology behind TOTO WASHLET bidet seats and discover why more than 70 million TOTO WASHLETS have been sold worldwide.
The Munetaka Murakami White Sox First Home Run Bobblehead, presented by TOTO, and in-game LED signage extend that story throughout Rate Field, creating multiple opportunities for fans to connect the trusted daily routine of the White Sox clubhouse with the innovation behind WASHLET.
“TOTO has long been recognized as a leader and innovator in its industry. This first-of-its-kind partnership with TOTO reflects our collective commitment to creating memorable and engaging gameday experiences for our fans while celebrating the real-world connection to the White Sox clubhouse,” said Brooks Boyer, Chief Revenue and Marketing Officer, Chicago White Sox. “The White Sox organization is honored to bring TOTO’s innovative bidet technology to players as part of their everyday experience and introduce TOTO WASHLET to fans through TOTO’s first foray into baseball. This sponsorship is much more than simply branding. It shares insight into Japanese culture and offers a connection to our team in a real and authentic way. We’re proud to help introduce this highly decorated product line, featured in our clubhouse, to Chicago White Sox fans.”
The TOTO WASHLET Mobile Showroom will also feature the Aurora™ WASHLET+ Bidet Toilet with the INTEGRAVITY® Flushing System, demonstrating how WASHLET technology integrates seamlessly into today’s luxury bathroom. Each demonstration begins with the innovation that inspired the partnership itself: TOTO WASHLET bidet seats.
“This partnership represents far more than a single day at the ballpark,” said Taro Muroi, Chief Executive Officer of TOTO USA. “It reflects the confidence people around the world place in TOTO WASHLET bidet seats every day. We’re proud to introduce WASHLET to Chicago White Sox fans through a story about a simple request that grew into TOTO’s first Major League Baseball sponsorship.”
Chicago White Sox fans will arrive at Rate Field to receive a collectible bobblehead featuring MLB All-Star Munetaka Murakami, but they will leave remembering TOTO WASHLET bidet seats.
Source: TOTO USA
