
Responsible Hydration for One of the World’s Largest Marathons
An iconic event that brings together tens of thousands of runners and spectators, the Schneider Electric Marathon de Paris has long been committed to reducing its environmental impact, particularly in hydration. As part of this effort, the organizers, in collaboration with the city of Paris, rely on potable water from the city’s public water system. Culligan’s partnership further strengthens these efforts by providing technical expertise in water filtration and distribution, serving runners and spectators while helping reduce waste.
A Hydration Model Built on Reuse and Water Quality
Beginning in 2026, the Schneider Electric Marathon de Paris will implement its responsible hydration model, based on reusable containers and the potable water from Paris water system, connected and distributed throughout the entire course. This represents a first for an event of this scale in the French capital.
Runners will be required to bring their own hydration solution (e.g., soft flask, collapsible cup, hydration pack), in line with the event’s zero-waste hydration requirement. No single-use cups or single-use bottles will be distributed at on-course aid stations.
As the Official Water Solutions Supplier, Culligan will support this model by providing its filtration expertise and water solutions, enhancing hydration and the overall runner experience.
“Culligan International was founded 90 years ago to improve water quality through our expertise, premium service, and sustainable solutions, in France and around the world. Our partnership with the Schneider Electric Marathon de Paris strengthens our commitment to transforming water to improve everyday life and protect the planet for everyone,” said Christopher Landry, President, Culligan France. “At the finish line, runners will be able to rehydrate with Culligan while supporting a reuse-based and sustainable hydration model.”
Concrete Initiatives for Runners and Spectators
As part of this partnership, Culligan will introduce several key initiatives:
- Reusable aluminum bottles of filtered water distributed at the finish line and other race-week events, co-branded with Schneider Electric Marathon de Paris
- Hydration stations to offer filtered water at the Run Experience and within the Culligan activation area along the marathon course
- Collapsible, reusable Speedcups distributed to every runner, co-branded with Schneider Electric Marathon de Paris and supplied by HydraPak
- A plogging event Friday, April 10, 2026 to elevate sustainable behaviors with engaged guests, including former elite marathon runner Tina Muir
A Partnership Focused on Sustainable Impact
A current partner to major international marathons, including both Chicago and New York, Culligan International supports endurance race organizers in implementing sustainable hydration operations. In 2025 alone, these partnerships helped avoid the use of more than 430,000 single-use plastic bottles. The partnership with the Schneider Electric Marathon de Paris adds to this momentum, as aligned with the environmental commitments of both the event and the city of Paris
Advancing Hydration Solutions for the Future
Culligan and the Schneider Electric Marathon de Paris will work together to explore, test, and optimize new water filtration and distribution solutions, with the goal to make Paris an international benchmark for sustainable sporting events.
Source: Culligan International