ASPE Intermountain Chapter member Max Rohr has been appointed Director of Education and Technical Marketing, a newly created function within Caleffi North America Inc. In this capacity, Max will lead the ideation, development, and execution of Caleffi’s training platforms, including the idronics™ design journal series, Coffee with Caleffi™ monthly webinars, Caleffi Academy field training, and Ask Caleffi blog and podcasts. He will also ensure that technical data, designer tools, and installer information remain firmly integrated within the mainstream market communications of the company.
Stated CEO Mark Olson, “A cornerstone to Caleffi’s success from the start has been our Excellence in Education. The size and complexity of our programs and ambition to continue leading in compelling educational approaches justifies a singular focus.” Adds VP of Sales Roger Corrente, “Our customers often express how valuable our training is. Max is now integral to continuing the creative education initiatives that help our sales and rep teams succeed.”
After college, Max interned at Caleffi headquarters in Italy for a year. “It was an incredible opportunity to learn about manufacturing, shoulder-to-shoulder with a team that is so dedicated to quality control. Caleffi is committed to long-term employee development and that always stuck with me,” Max reminisced.
Before rejoining Caleffi in 2020, Rohr spent five years at REHAU as Marketing and Academy Manager (Leesburg, Virginia) and five years in outside sales with Shamrock Sales Inc. (Denver) and broadening his overall channel experience. He holds a bachelor’s degree in behavioral science and health from the University of Utah.
